Falling in Love with the Process
Lead Generation is the Difference Between Good and Great Agents
Most people don’t love the process of lead generation. Door knocking and cold calling is certainly not why anyone got into the business. But you can’t do the parts of real estate you love unless you generate leads first.
Go with what you’re good at
Don’t try to master every type of lead generation at once. Start with the types you enjoy and get good results from. As you master one, move on to the next. It’s easy to create momentum when you start with something you’re passionate about.
Types of Lead Generation:
- Open Houses – Most people feel that open houses are a waste of time but it’s one of the best ways to get face to face with buyers who are actively looking for homes.
- Networking – Networking with clients is just the tip of the iceberg!! Make sure you are networking with people throughout the community who can potentially give you referrals. It’s essential to network with other Realtors, too! They’re the ones who are going to be accepting your offers and pushing for your negotiations with their clients.
- Sphere of Influence – Your sphere of influence is simply people you already know. It’s your job to never let them forget you’re in real estate so they can use YOU when they buy or sell a home, and recommend you to their friends, too.
- Prospecting – From calling FSBOs and expired listings to keeping up with clients on social media, constant contact with potential leads is imperative to keeping your database full.
Lead generate so you don’t have to tolerate!
The whole purpose of lead generation is to give yourself so many clients to choose from that you never have to work with people you don’t like!